A real-time, weather-triggered interactive ad built for The Weather Company, using data-driven storytelling across iOS and Android, with tailored versions for each campaign sponsor.
Strategy & Goals
I start by learning about your business and what you want to achieve. This helps me come up with a clear plan to tell your story through motion graphics in a way that supports your goals.

Script & Concept
Next, we collaborate on a script and concept that perfectly fit your brand message. I make sure everything is structured to work well in motion.

Moodboards & Storyboards
I create moodboards to explore different styles, then build storyboards so you can see exactly how the final piece will look and flow before production starts.


